Harris has toured as leader and sideman throughout the US and UK, including a 2016 run with Zacc Harris Group at London's famed Ronnie Scott's Jazz Club.
Jazz Improv Magazine says, "Harris delivers a sound that is lucid, clear.providing rich-sounding accompaniment, and well-crafted solos" while Cadence Magazine calls some of Harris' work with Atlantis Quartet "worthy of John McLaughlin." MPR News states, "Harris makes his own mark on standards with enough new hooks to keep jazz alive.A dozen or so Twin Cities jazz musicians were brainstorming ways to increase their visibility when guitarist Zacc Harris first broached the idea of a small, resourceful, artist-driven record label. The record business had been radically altered from the days when imprints such as Motown, Blue Note and, locally, Twin/Tone were synonymous with entire subgenres of music, conjuring a vivid catalog greater than the sum of its individual artists. To acknowledge this fragmented landscape, reshaped by internet streaming and YouTube overnight successes, Harris called his label Shifting Paradigm Records.
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“Nowadays the idea of a label is to provide an umbrella for artists - not to tell them what music to make, or how to record.
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The whole paradigm has shifted,” he said, speaking from his Minneapolis home, which doubles as the label’s headquarters.Īs its name suggests, launching the label required a high degree of trial and error. But with more than 30 albums now available - and even more ambitious plans for 2019 - Shifting Paradigm has shown that an artist-friendly business model can succeed. Musicians receive at least 75 percent of the total sales revenue, a much larger share than the traditional label.
They receive a much bigger cut of proceeds from discs they sell at concerts. And online distribution rights generally revert to the artist after five years.Īll these semi-sweetheart deals left little margin for miscues. “There was a heavy learning curve,” Harris said. “I had my own experience working with other labels and talked to a lot of musicians about what they did and didn’t like.” At first he just affixed the Shifting Paradigm moniker to his own projects, starting in 2012 with a Zacc Harris Group album and, a year later, “Expansions” by the Atlantis Quartet, a more established ensemble that the Illinois native co-founded in 2005 shortly after moving to the Twin Cities. In 2014, he persuaded a few colleagues to rerelease some of their better past efforts on Shifting Paradigm, adding four titles to the catalog. He launched a website, trademarked the name and began planning for a rollout of new releases featuring original material by other artists. The ambition scared off two musicians who had been helping him, drummer J.T. “I had just had my first kid, and another was on the way,” Nichols said. had his own stuff going on, and we just had to say, ‘Omigod, this is becoming a real label. “That was the turning point, when Zacc totally took the reins.” We have to check out for now,’ ” Nichols recalled with a laugh. The stakes were raised, but Harris persevered in his vision that Shifting Paradigm be an artist-friendly collective, with musicians responsible for artwork and significant decisions about distribution of their work, while he supplied the structural umbrella that helped shepherd it into the marketplace. Inevitably, glitches presented themselves. aisn't that lovely? He rotates each backup once a month keeping them all up to date.He wrestled with the ever-changing technology around streaming and downloading until he found a platform, that combined sonic fidelity and reasonable prices. 1 in his Mac, 1 at his place of work in the CBD and 1 at his. thanks Matt.S for the heads up ).Īt projects end, the source project on the "work" HD gets archived to an in-house LTO4 and the HD copy gets stored off site.Ī colleague, who sounds like he's in a similar position to you, keeps 2 off-site Time Machine archives of all his work giving him 3 redundant copies at any one time.
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This external "running" backup is serviced using an App such as arRsync which for me, has been extremely robust with no corrupt/missing files experienced in over 18 months of using this particular piece of code (arRsync is basically a fancy GUI for the Terminal utility in your Mac. (1 on my internal "work" drives and the other on a "bare" HD in an external USB caddy.) Working in long-form TV/Film, I backup each project daily to a dedicated external 500gb or 1tb giving me 2 complete copies of a project while I'm working on it.
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